Green Communcations: Opening Comments
Steve Etzler, Founder and CEO of Business Development Institute
He stated that there are 250 people here and 1000 attending live online.
He took a pole and asked people to raise their hands (corporate communications people, pr people, green people, etc.). The venture people did not really raise their hands, somewhat understandably. BDI presents conferences and sessions in the area of communications, and as an organization it sounds interesting.
They did not do any paper-based marketing--only. no plastic bottles, no plastic, and only using large water bottles with paper cups. Even the flatware is made from corn (how, he was not sure). The brochures were all from recycled paper, also.
He then thanked people on the staff and those sponsors who gave space and other forms of leadership for this event. What a wide range of sponsors: corporate and non-profit and government. Engaging and energetic kick-off and welcome.
Adrienne Garland, VP of Marketing, PR Newswire
She explained how BDI and PR Newswire bring groups and people together in marketing and communications, especially with corporate social responsibility and the green movement.
Her speech was very good, excellent, actually. However, she read it word-for-word and it did not come across as authentic or heartfelt. If only she would have looked up and engaged the audience more, it would have continued the momentum Steve began.
Her description of some of the products that PR Newswire offers made it seem like a goldmine of resources. I will have to check it out later.
Technorati Tags: Adrienne Garland, Business Development Institute, Green Communications, PR Newswire, Steve Etzler